01 / Executive narrative
Your board approved a strategy and nobody outside the room understands it yet.
- Where this usually goes wrong
- The strategy goes to an agency as a brief. What comes back expresses a version of it the people who wrote it do not recognize.
- What we do
- We read the plan, and we have written plans like it. We draw out the three things that have to be understood, convene the people who have to carry them, and shoot the whole thing as it happens.
- What you leave with
- A written narrative with its supporting messages, films and stills from the room, and a campaign package ready to run across your channels.
10 to 14 weeks$45,000 to $85,000Rick leads · Wayne captures
02 / Repositioning
You have changed what you are, and the campaign has to argue it, not decorate it.
- Where this usually goes wrong
- The work is judged on craft and the positioning is never tested. Twelve months on, awareness has moved and belief has not.
- What we do
- We agree what has to be believed and by whom, then build the campaign to carry that argument. The same team writes the proposition and shoots it.
- What you leave with
- A proposition stated in one line, a campaign built to prove it, and every production file.
12 to 20 weeks$60,000 to $150,000Wayne leads · Rick on the proposition
03 / The annual event
Your summit, AGM or partner conference has to produce more than minutes.
- Where this usually goes wrong
- Production and content are separate suppliers. Nobody was briefed to capture an argument, so nobody did. You are left with a photo gallery no one opens.
- What we do
- We program the room, facilitate what happens in it, and shoot it to campaign standard with an editor on site.
- What you leave with
- A written synthesis within ten working days, a film, and a stills library you can run against for a year.
One day on site, six weeks either side$35,000 to $75,000Rick leads · Richard produces
04 / Convening
You need parties in one room who do not usually sit together, and nobody owns the conversation.
- Where this usually goes wrong
- A facilitator runs the day and the output is a deck. The moment passes without a public record anyone outside the room can read.
- What we do
- We design the convening, chair it, and capture it. We have put national financial institutions, utilities and Indigenous organizations around the same table.
- What you leave with
- A documented synthesis of the discussion, the agreed outcomes and next steps, and communications materials for the audiences you and we agree on.
8 to 16 weeks$50,000 to $120,000Rick leads
05 / Executive presence
Your founder, chief executive or chair has to be visible, and the existing material looks like stock.
- Where this usually goes wrong
- The shoot is run for flattery. The result is technically good and tells the viewer nothing about the person or the position.
- What we do
- A directed portrait and film session built around what the person actually has to say. Shot on film where the image should feel permanent.
- What you leave with
- A portrait set, a short film, and cutdowns for the channels you use.
Two to four weeks$18,000 to $40,000Wayne leads
06 / Content program
You publish continuously and the work has started to look like everyone else's.
- Where this usually goes wrong
- Volume is bought at the price of credibility. Audiences are quick to spot machine-made work and quicker to discount the brand behind it.
- What we do
- A standing arrangement with production days reserved, so the work keeps coming without a new negotiation each time. Every delivery states what was shot, where, on what, and by whom.
- What you leave with
- A predictable supply of handcrafted work, and a provenance record covering all of it.
Annual, days reserved monthly$8,000 to $20,000 a monthWayne and Richard lead
