/* Frantic Muse partner briefing. Visual system ported from the August 2026 deck:
   one red accent on three neutrals; grotesque headlines that turn once into serif italic;
   tracked monospace for every administrative label; ink and bone sections alternate. */

@font-face{font-family:'Archivo';src:url(fonts/archivo-latin-400-normal.woff2) format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Archivo';src:url(fonts/archivo-latin-700-normal.woff2) format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Newsreader';src:url(fonts/newsreader-latin-400-italic.woff2) format('woff2');font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:'Courier Prime';src:url(fonts/courier-prime-latin-400-normal.woff2) format('woff2');font-weight:400;font-display:swap}

:root{
  --ink:#141412; --ink-2:#1D1D1A; --bone:#F1F1ED; --grey:#8A8A83; --rule:#D3D3CC;
  --accent:#B4291F; --accent-deep:#8F1F17; --accent-soft:#D9756C;
  --display:'Archivo','Helvetica Neue',Arial,sans-serif;
  --italic:'Newsreader',Cambria,Georgia,serif;
  --mono:'Courier Prime','Courier New',ui-monospace,monospace;
  --body:'Archivo','Helvetica Neue',Arial,sans-serif;
  --pad:clamp(1.4rem,5vw,4.5rem);
  --max:84rem;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:inherit}
.skip{position:absolute;left:-9999px}
.skip:focus{left:1rem;top:1rem;z-index:10;background:var(--bone);padding:.6rem 1rem}
:focus-visible{outline:2px solid var(--accent-soft);outline-offset:3px}

/* Sections */
section,header.hero{position:relative;overflow:hidden}
.inner{position:relative;z-index:1;max-width:var(--max);margin:0 auto;padding:clamp(4.5rem,9vw,7.5rem) var(--pad)}
.narrow{max-width:var(--max)}
.narrow > *:not(.eyebrow){max-width:38rem}
.bone{background:var(--bone);color:var(--ink)}
.ink{background:var(--ink);color:#EDEDE8}
/* fine grain on every dark section */
.ink::after{content:"";position:absolute;inset:0;pointer-events:none;z-index:0;opacity:.18;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.bg{background:var(--ink) var(--img) center/cover no-repeat;min-height:min(100vh,56.25vw);display:flex;align-items:center}
.bg > .inner{width:100%}
.tex{background:var(--ink) url(media/texture.jpg) center/cover no-repeat}

/* Type voices */
h1,h2,h3{font-family:var(--display);font-weight:700;letter-spacing:-.02em;line-height:1.05}
h2{font-size:clamp(2rem,4.2vw,3.4rem);max-width:28ch;margin-bottom:2.4rem}
h3{font-size:1.15rem;line-height:1.25;letter-spacing:-.01em}
h1 em,h2 em{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent);letter-spacing:0}
.ink h1 em,.ink h2 em{color:var(--accent-soft)}
.label{font-family:var(--mono);text-transform:uppercase;letter-spacing:.2em;font-size:.72rem;line-height:1.6}
.eyebrow{color:var(--accent);margin-bottom:1.1rem}
.ink .eyebrow{color:var(--accent-soft)}
.red{color:var(--accent)}
.ink .red,.dark .red{color:var(--accent-soft)}
.kicker{color:var(--accent);margin-top:2rem;max-width:60rem}
.ink .kicker{color:var(--accent-soft)}
.kicker.grey{color:var(--grey)}
.credit{color:var(--grey);margin-top:3rem}
.body{font-size:1.02rem;max-width:36rem;margin-bottom:1.2rem;color:#D8D8D2}
.foot{font-family:var(--italic);font-style:italic;font-size:1.05rem;margin-top:2rem;max-width:52rem}
.ink .foot{color:#C9C9C2}

/* 1 Hero */
.hero{min-height:100vh}
.hero .inner{padding-top:clamp(3rem,7vw,5rem)}
.hero .label{color:#B9B9B2}
.wordmark{font-size:clamp(3.6rem,11vw,8.5rem);line-height:.92;text-transform:uppercase;margin:3.5rem 0 2.6rem;letter-spacing:-.025em}
.wordmark em{display:block;text-transform:none;font-size:1.02em;line-height:1}
.hero .tag{margin-bottom:1.6rem;color:#DADAD3}
.promise{font-family:var(--italic);font-style:italic;font-size:clamp(1.15rem,1.8vw,1.45rem);color:#EDEDE8;margin-bottom:2.4rem}
.hero .meta{max-width:44rem}

/* 2 Timeline */
.timeline{list-style:none;display:grid;gap:2.2rem;margin-top:.6rem;max-width:34rem!important}
.timeline li{display:grid;grid-template-columns:8.5rem 1fr;gap:1.2rem;align-items:baseline}
.timeline .yr{font-family:var(--mono);color:var(--accent-soft);font-size:.9rem;letter-spacing:.06em}
.timeline p{font-size:.98rem;color:#D8D8D2}
.timeline b{color:#fff;font-weight:700;margin-right:.35rem}

/* 3 Trust */
.trust h2{max-width:20ch}
.trust .note{max-width:30rem;font-size:.95rem;color:#D8D8D2}

/* Cards */
.cards{display:grid;gap:1.4rem}
.cards.three{grid-template-columns:repeat(3,1fr)}
.cards.two{grid-template-columns:repeat(2,1fr)}
.card{background:#fff;border:1px solid var(--rule);display:flex;flex-direction:column}
.card img{width:100%;aspect-ratio:3.3/1;object-fit:cover}
.card > div{padding:1.6rem 1.5rem 1.8rem;display:grid;gap:.9rem;align-content:start}
.card p{font-size:.92rem}
.card.dark{background:var(--ink-2);color:#E6E6E0;border-color:var(--ink-2)}
.doors .card img{aspect-ratio:3.8/1}
.big{font-size:1.9rem;text-transform:uppercase;letter-spacing:-.01em}
.buyer{color:var(--grey);margin-top:.6rem}

/* 5 Cycle */
.cycle{max-width:60rem;margin:0 auto}
.cycle svg{width:100%;height:auto;font-family:var(--body)}
.cycle .node circle{fill:#fff;stroke:#C9C9C2;stroke-width:1.5}
.cycle .node.dk circle{fill:var(--ink);stroke:var(--ink)}
.cycle .node text{text-anchor:middle;font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;fill:var(--ink)}
.cycle .node text.n{font-family:var(--mono);font-weight:400;fill:var(--accent);font-size:12px}
.cycle .node.dk text{fill:#fff}
.cycle .node.dk text.n{fill:var(--accent-soft)}
.cycle .side text{text-anchor:middle;font-size:14px;fill:#55554F}
.cycle .core{text-anchor:middle;font-size:26px;font-weight:700;letter-spacing:.08em;fill:var(--ink)}
.cycle .core-it{text-anchor:middle;font-family:var(--italic);font-style:italic;font-size:30px;fill:var(--accent)}
.cycle-list{display:none;list-style:none}
.cycle-list li{padding:.85rem 0;border-top:1px solid var(--rule);font-size:.95rem}
.cycle-list b{display:block;font-family:var(--mono);font-weight:400;text-transform:uppercase;letter-spacing:.14em;font-size:.75rem;color:var(--accent);margin-bottom:.2rem}

/* Full-bleed plates */
.shade::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:linear-gradient(90deg,rgba(20,20,18,.78) 0%,rgba(20,20,18,.45) 45%,rgba(20,20,18,0) 75%),linear-gradient(0deg,rgba(20,20,18,.7) 0%,rgba(20,20,18,0) 45%)}
.plate{align-items:flex-end}
.plate-h{font-size:clamp(2.2rem,5vw,4.2rem);max-width:18ch;margin-bottom:0;color:#fff}
.plate .credit{margin-top:1.4rem;color:#C2C2BB}

/* 9 Reels */
.reels{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem 1.1rem}
.reels img{width:100%;aspect-ratio:16/9;object-fit:cover}
.reels figcaption{color:#A9A9A2;margin-top:.55rem;font-size:.6rem}

/* 10 Sandbox */
.sandbox{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem;align-items:start}
.sandbox video{width:100%;aspect-ratio:16/9;object-fit:cover;background:#000}
.vbtn{font-family:var(--mono);text-transform:uppercase;letter-spacing:.16em;font-size:.62rem;background:none;border:1px solid #55554F;color:#D0D0C9;padding:.35rem .6rem;margin-top:.5rem;cursor:pointer}
.vbtn:hover{border-color:var(--accent-soft);color:#fff}
.sandbox figcaption{color:#A9A9A2;margin-top:.55rem;font-size:.6rem}
.sandbox .tall{grid-column:1;grid-row:2;max-width:12rem}
.sandbox .tall video{aspect-ratio:9/16}
.sandbox-text{grid-column:2 / span 2;grid-row:2;align-self:center}

/* 11 Proof */
.head-row{display:flex;justify-content:space-between;align-items:flex-start;gap:2rem;margin-bottom:.4rem}
.thumbs{display:flex;gap:.6rem}
.thumbs img{width:clamp(5rem,9vw,8rem);aspect-ratio:16/9;object-fit:cover}
.proof{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.proof article{background:var(--ink-2);color:#DCDCD6;padding:1.6rem 1.5rem 1.9rem;display:grid;gap:1rem;align-content:start}
.proof article .red{color:var(--accent-soft)}
.proof p{font-size:.9rem}

/* 12 Edge */
.edge{display:grid;grid-template-columns:1fr 1fr;gap:3rem 4rem}
.edge article{display:grid;grid-template-columns:4.2rem 1fr;gap:1rem;align-items:start}
.edge .num{font-family:var(--display);font-weight:700;font-size:3rem;line-height:.9;color:var(--accent-soft);letter-spacing:-.03em}
.edge .label{color:#A9A9A2;margin-bottom:.5rem}
.edge h3{color:#fff;margin-bottom:.8rem}
.edge p:not(.label){font-size:.93rem;color:#CFCFC8;max-width:28rem}

/* 14 Founders */
.founders{display:grid;grid-template-columns:repeat(4,1fr);gap:1.1rem}
.founders .card img{aspect-ratio:1.46/1}
.founders .card h3{font-size:1.1rem}
.placeholder{aspect-ratio:1.46/1;display:grid;place-items:center;text-align:center;color:var(--grey);background:#262622;line-height:2}

/* 15 Model */
.model{display:grid;grid-template-columns:1fr 13rem;gap:1.4rem;align-items:center}
.paths .label{margin:.2rem 0 .7rem}
.chev{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);margin-bottom:1.8rem}
.chev li{background:#E3E3DC;padding:1.05rem 1.4rem 1.05rem 2.1rem;font-weight:700;font-size:.85rem;margin-right:-.6rem;
  clip-path:polygon(0 0,calc(100% - 1.1rem) 0,100% 50%,calc(100% - 1.1rem) 100%,0 100%,1.1rem 50%)}
.chev li:first-child{clip-path:polygon(0 0,calc(100% - 1.1rem) 0,100% 50%,calc(100% - 1.1rem) 100%,0 100%);padding-left:1.4rem}
.chev li:nth-child(even){background:#ECECE6}
.endpoint{background:var(--ink);color:#fff;padding:2rem 1.5rem;border-left:6px solid var(--accent);align-self:stretch;display:flex;flex-direction:column;justify-content:center;gap:1rem}
.ep{font-weight:700;text-transform:uppercase;font-size:1.05rem;line-height:1.2}
.endpoint .label{color:var(--grey)}
.revenue{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem;margin-top:1.4rem}
.revenue article{background:#E6E6E0;border:1px solid var(--rule);padding:1.5rem 1.5rem 1.7rem;display:grid;gap:.8rem}
.revenue p{font-size:.9rem}

/* 16 Steps */
.steps{list-style:none;display:grid;gap:.55rem;max-width:62rem}
.steps li{display:grid;grid-template-columns:3.4rem 1fr auto;gap:1rem;align-items:center;background:#fff;border:1px solid var(--rule);padding:.95rem 1.2rem}
.steps .n{font-family:var(--mono);color:var(--accent);font-weight:700}
.steps .t{font-size:.95rem}
.steps .who{color:var(--grey);text-align:right}

/* 17 Close */
.close h2{font-size:clamp(2.6rem,6vw,5rem)}
.rec{display:flex;align-items:center;gap:.6rem;color:#E6E6E0;margin-bottom:3rem}
.rec .dot{width:.65rem;height:.65rem;border-radius:50%;background:var(--accent)}
.rec .tc{color:var(--grey);margin-left:.6rem}
.since{color:#C9C9C2;margin-top:1.6rem;font-size:1.05rem}

/* Footer */
.fmfoot{background:var(--ink);color:var(--grey);border-top:1px solid #2A2A26}
.fmfoot .inner{padding-top:2rem;padding-bottom:2rem;display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap}
.fmfoot a{color:#D0D0C9}

/* Responsive */
@media (max-width:1000px){
  .cards.three,.proof,.revenue{grid-template-columns:1fr 1fr}
  .founders{grid-template-columns:1fr 1fr}
  .edge{grid-template-columns:1fr}
  .model{grid-template-columns:1fr}
  .chev{grid-template-columns:1fr 1fr;row-gap:.5rem}
}
@media (max-width:700px){
  body{font-size:16px}
  .bg{min-height:auto}
  .bg::before{content:"";position:absolute;inset:0;z-index:0;background:rgba(20,20,18,.55)}
  .hero{min-height:92vh}
  .cards.three,.cards.two,.proof,.revenue,.founders,.reels{grid-template-columns:1fr}
  .timeline li{grid-template-columns:1fr;gap:.3rem}
  .cycle svg{display:none}
  .cycle-list{display:block}
  .sandbox{grid-template-columns:1fr}
  .sandbox .tall,.sandbox-text{grid-column:auto;grid-row:auto}
  .head-row{flex-direction:column}
  .chev{grid-template-columns:1fr}
  .chev li,.chev li:first-child{clip-path:none;margin-right:0;padding-left:1.2rem}
  .steps li{grid-template-columns:2.4rem 1fr}
  .steps .who{grid-column:2;text-align:left}
  .plate{min-height:80vh}
  .bg{background-position:72% center}
  .head-row .thumbs{margin-bottom:1.4rem}
}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

/* Why us: the strategy card leads, the other two sit tight beside it. */
.cards.lead{grid-template-columns:1.15fr 1fr;align-items:start}
.cards.lead .pair{grid-template-columns:1fr;gap:1.4rem}
.lead-card img{aspect-ratio:2.1/1}
.lead-card > div{padding:2rem 1.9rem 2.2rem;gap:1.1rem}
.lead-card h3{font-size:1.55rem}
.lead-card p{font-size:1rem}
@media(max-width:900px){.cards.lead{grid-template-columns:1fr}.lead-card img{aspect-ratio:3.3/1}}

/* Where we help: six use cases. Same card vocabulary, no new graphic language. */
.uses{display:grid;grid-template-columns:1fr 1fr;gap:1.4rem}
.use{background:#fff;border:1px solid var(--rule);padding:1.9rem 1.8rem 1.5rem;display:flex;flex-direction:column;gap:1.1rem}
.use h3{font-size:1.26rem;line-height:1.25;max-width:32ch}
.use dl{display:grid;gap:.95rem}
.use dt{color:var(--grey);margin-bottom:.22rem}
.use dd{font-size:.92rem}
.use .shape{margin-top:auto;padding-top:1.1rem;border-top:1px solid var(--rule);display:flex;flex-wrap:wrap;gap:.45rem 1.3rem}
.use .shape span{font-family:var(--mono);text-transform:uppercase;letter-spacing:.14em;font-size:.67rem;line-height:1.5;color:var(--grey)}
.use .shape span.fee{color:var(--accent)}

/* Founders: what each one is answerable for, above the credentials. */
.card .acc{font-weight:700;font-size:.95rem;line-height:1.4}

/* Method: the cited statistic. */
.ink .body a{color:#fff;text-decoration-color:var(--accent-soft);text-underline-offset:3px}

/* Two ways in: the model block needs air under the doors. */
.doors + .foot + .model{margin-top:3.2rem}

@media(max-width:1000px){.uses{grid-template-columns:1fr}}
@media(max-width:700px){.use{padding:1.6rem 1.4rem 1.3rem}.use h3{font-size:1.16rem}}

/* Founder cards: keep the accountability lines on one baseline. */
.founders .card .label.red{min-height:2.55em}
@media(max-width:700px){.founders .card .label.red{min-height:0}}

/* Sectors: a plain named list, not a claim of universality. */
.sectors{margin-top:3.2rem;border-top:1px solid var(--rule);padding-top:1.9rem}
.sectors ul{list-style:none;display:flex;flex-wrap:wrap;gap:.6rem .5rem;margin:1rem 0 1.4rem}
.sectors li{border:1px solid var(--rule);background:#fff;padding:.5rem .9rem;font-size:.86rem;line-height:1.3}
.sect-note{font-family:var(--italic);font-style:italic;font-size:1.02rem;max-width:46rem}

/* The standing team, under the four principals. */
.team{margin-top:2.6rem;border-top:1px solid var(--rule);padding-top:1.9rem;max-width:52rem;display:grid;gap:1rem}
.team p:not(.label){font-size:.98rem}
.team-promise{font-weight:700}

/* Contact and thanks pages. Same voice, no address published anywhere. */
.pagehead .inner{padding-top:clamp(2.2rem,5vw,3.4rem);padding-bottom:clamp(3.4rem,6vw,5rem)}
.pagehead .label a{color:#C2C2BB}
.pagetitle{font-family:var(--display);font-weight:700;letter-spacing:-.02em;line-height:1.05;
  font-size:clamp(2.4rem,5.6vw,4.4rem);margin:2.4rem 0 1.4rem;color:#fff}
.pagetitle em{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent-soft);letter-spacing:0}
.pagehead .promise{max-width:40rem;margin-bottom:0}

.contact-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:3.2rem}

.enquiry{display:grid;gap:1.3rem;max-width:44rem}
.enquiry .f2{display:grid;grid-template-columns:1fr 1fr;gap:1.3rem}
.field{display:grid;gap:.45rem}
.field label{font-family:var(--mono);text-transform:uppercase;letter-spacing:.16em;font-size:.68rem;color:var(--grey)}
.field input,.field select,.field textarea{
  font-family:var(--body);font-size:1rem;color:var(--ink);background:#fff;
  border:1px solid var(--rule);padding:.8rem .9rem;width:100%;border-radius:0;appearance:none}
.field textarea{resize:vertical;line-height:1.5}
.field select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' fill='none' stroke='%238A8A83' stroke-width='1.5'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:right .9rem center;padding-right:2.4rem}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--accent-soft);outline-offset:1px;border-color:var(--accent-soft)}
.hint{font-size:.84rem;color:var(--grey);line-height:1.45}
.consent{max-width:34rem}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.enquiry button{justify-self:start;font-family:var(--mono);text-transform:uppercase;letter-spacing:.18em;
  font-size:.74rem;background:var(--ink);color:#fff;border:1px solid var(--ink);
  padding:1rem 2.2rem;cursor:pointer;margin-top:.4rem}
.enquiry button:hover{background:var(--accent);border-color:var(--accent)}

.next{border-left:1px solid var(--rule);padding-left:2.4rem;align-self:start}
.nextsteps{list-style:none;display:grid;gap:1.3rem;margin:1.3rem 0 2rem}
.nextsteps li{display:grid;grid-template-columns:2.4rem 1fr;gap:.5rem 1rem;align-items:baseline}
.nextsteps .n{font-family:var(--mono);color:var(--accent);font-weight:700;font-size:.86rem}
.nextsteps .t{font-size:.95rem;line-height:1.45}
.nextsteps .who{grid-column:2;color:var(--grey)}
.aside-note{font-family:var(--italic);font-style:italic;font-size:1rem;margin-bottom:1.6rem}
.next .grey{color:var(--grey)}

/* The call to action at the foot of Starting. */
.cta{margin-top:2.2rem}
.cta a{display:inline-block;font-family:var(--mono);text-transform:uppercase;letter-spacing:.18em;
  font-size:.74rem;background:var(--ink);color:#fff;text-decoration:none;padding:1rem 2.2rem;border:1px solid var(--ink)}
.cta a:hover{background:var(--accent);border-color:var(--accent)}

@media(max-width:900px){
  .contact-grid{grid-template-columns:1fr;gap:2.6rem}
  .next{border-left:0;border-top:1px solid var(--rule);padding-left:0;padding-top:2rem}
}
@media(max-width:700px){.enquiry .f2{grid-template-columns:1fr}}

/* Door scope line, under the Studio / Live names. */
.doors .scope{font-family:var(--mono);text-transform:uppercase;letter-spacing:.14em;font-size:.68rem;color:var(--grey);margin-top:-.35rem}
.card.dark .scope{color:#9A9A93}

/* Section navigation. Sits below the hero, sticks once you scroll past it. */
.sitenav{position:sticky;top:0;z-index:20;background:rgba(20,20,18,.95);border-bottom:1px solid #2A2A26;
  -webkit-backdrop-filter:saturate(150%) blur(8px);backdrop-filter:saturate(150%) blur(8px)}
.sitenav .inner{display:flex;align-items:center;gap:1.4rem;padding-top:.8rem;padding-bottom:.8rem}
.sitenav .mark{flex:0 0 auto;font-family:var(--display);font-weight:700;letter-spacing:-.02em;color:#fff;
  font-size:.95rem;text-decoration:none;white-space:nowrap}
.sitenav .mark em{font-family:var(--italic);font-style:italic;font-weight:400;color:var(--accent-soft)}
.navlinks{flex:1 1 auto;min-width:0;display:flex;align-items:center;gap:1.7rem;
  overflow-x:auto;scrollbar-width:none;-ms-overflow-style:none}
.navlinks::-webkit-scrollbar{display:none}
.sitenav a.nav{font-family:var(--mono);text-transform:uppercase;letter-spacing:.13em;font-size:.66rem;
  color:#B9B9B2;text-decoration:none;white-space:nowrap;padding:.3rem 0}
.sitenav a.nav:hover,.sitenav a.nav:focus-visible{color:#fff}
.sitenav a.cta-nav{flex:0 0 auto;color:#fff;border:1px solid #55554F;padding:.45rem .95rem}
.sitenav a.cta-nav:hover{background:var(--accent);border-color:var(--accent);color:#fff}
section[id],header[id]{scroll-margin-top:4.4rem}
@media(max-width:820px){.sitenav .inner{gap:1rem}.navlinks{gap:1.25rem}}
@media(max-width:560px){.sitenav .mark{display:none}}